Our Story

Proudly designed, made and printed in Sydney, Australia, soda blu is a stylish children’s swimwear label for ages 0 – 14 years.

Embracing vibrant tropical watercolours, fresh whites and beautiful beachside custom prints with imported Italian fabrics.

Behind The Brand

It started with a simple idea……

soda blu was born on one of my favourite beaches, Noosa Queensland.

Sitting on the beach late one afternoon, enjoying a beautiful family holiday with my husband and three daughters, I began to watch a little girl walking along the beach.

What drew my attention to her was the bright white rashie that she was wearing.

Against the blue of the ocean and the late afternoon sun, it looked beautifully fresh and vibrant, and stood out from all of the other colours that the children were wearing.

I started to imagine how gorgeous a colourful image would look on the front of a white rashie, teamed with a little pair of bikini bottoms with ties at the side.

And this is how “soda blu” was born……late one golden afternoon on beautiful Noosa beach.

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My daughter loves her soda blu rashie!  We bought the Morning Mermaid and all her friends are now wanting one too.  It looks so lovely.  Highly recommend thank you xxx

Jodie Whitney